If you live in the Bay Area, you may have seen our new ad campaign: “Break up with Craig”. Let us assure you, we have nothing personal against people named Craig. Rather, we think the process of searching and applying for an apartment should be easier.
For those who haven’t heard of us, Zumper is a national home and apartment rental search site, and also the first “search through close” platform. What this means is that you can not only search for your new apartment with us, but also securely apply directly from our website, iOS, or Android app.
Imagine you’re in a crowded open house and people are applying with pen and paper – writing on refrigerators, walls, someone else’s back (we’ve all seen it) – that’s where we come in. With Zumper, you can pop open your phone and securely apply with one click. Boom, now you’re on the way to brunch.
Our campaign consists of a series of digital billboards across the 101, 280, Bay Bridge, and 25 bus stops within San Francisco. There’s also a permanent billboard on the corner of 8th and Folsom (below).
Happy hunting, everyone!
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