San Francisco, CA [February 18, 2025] – Zumper, the largest privately-owned rental marketplace in North America, is excited to announce highlight reels are now an available feature of the Amplify Social solution. Property managers can now leverage AI-powered video content to engage renters and elevate their community’s social media presence.
Amplify Social was created to provide automated, high-quality social media postings for multifamily communities. By delivering engaging and informative content to Facebook and Instagram, Amplify Social has helped properties strengthen their digital presence. In a recent pilot1, Amplify Social was able to boost a community’s engagement by 75% and increase their post impressions by 209%.
Amplify Social was created to provide automated, high-quality social media postings for multifamily communities. By delivering engaging and informative content to Facebook and Instagram, Amplify Social has helped properties strengthen their digital presence. In a recent pilot1, Amplify Social was able to boost a community’s engagement by 75% and increase their post impressions by 209%.
Now, Zumper is taking property marketing to the next level by introducing dynamic, AI-supported videos tailored to each community’s unique features. Highlight reels are videos that use a property’s existing, high-resolution photography and AI-generated scripts, captions, and hashtags, to create editorial videos that highlights community amenities, apartment features, and key selling points. The videos are fully customizable, allowing properties to incorporate logos, photography, music, branded hashtags, and more.
“I’m thrilled to share that our Amplify Social product now includes AI-generated social media highlight reels, automatically posted alongside our existing automated Instagram and Facebook updates,” says Shawn Mullahy, Zumper’s Chief Revenue Officer. “This expansion strengthens our growing suite of business solutions. At Zumper, we are much more than an ILS. Our solutions support review generation, illegitimate review removal, social proofing, and Google Business Profile optimization.”
The inclusion of highlight reels showcases Zumper’s commitment to providing affordable, efficient, and scalable marketing solutions that empower property managers at every stage of the rental journey. Alongside Zumper’s industry-leading rental marketplace, which attracts millions of renters, Zumper’s property marketing solutions have rapidly evolved over the past three years. This expansion has allowed property owners and operators who partner with Zumper to cut down on the number of service providers they need by streamlining their marketing efforts into a single, all-in-one platform that consolidates multiple services. With Zumper, they can seamlessly advertise to renters, create media assets like Matterport 3D tours, virtual staging, editorial photography, automate online reputation management, optimize Google placements, nurture leads through a resident referral program, and maintain a strong social media presence—all in one place.
To learn more about Amplify Social, and Zumper’s other marketing solutions, visit: https://multifamily.zumper.com/switch
About Zumper
Zumper is the largest privately owned rental platform in North America with more than 76 million site visits a year. Zumper is on a mission to make renting a home as easy as booking a hotel. To date, Zumper has raised over $178 million from Kleiner Perkins, Goodwater Capital, Headline, Dawn Capital, and the Blackstone Group. Contact press@zumper.com to learn more.
Sources:
- Facebook Analytics: Oct 2023 vs Jan 2024 for Willow Bridge Property Company pilot
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