The future of renting is virtual. Both renters and property owners agree that a fully digital experience is the fastest and safest way to rent during the COVID pandemic and beyond. That’s why we are excited to announce an exclusive partnership with Matterport, the industry leader in 3D capture and spatial data.
Zumper and Matterport recently ran a survey* to show the impact of virtual tours on owners’ abilities to rent their properties and renters’ confidence in signing a lease. We found that:
For property owners, 87% thought that having a 3D virtual walkthrough was a key factor in leasing a property and 82% of those who advertised a listing with a 3D walkthrough were able to rent their property entirely virtually.
For renters, 95% would be more likely to rent a property with a 3D virtual tour on the listing site and 72% would rent an apartment sight-unseen if there was an accurate, high-resolution 3D virtual tour available.
With these stats in mind, Zumper and Matterport worked together to create the Virtual Signature package, which delivers the following to Zumper customers:
- Interior amenity virtual tour**
- Virtual tour of existing units
- 2D schematic floor plans
- High-resolution photos
All of these virtual media assets and advertising costs ⅓ of the price of competitors and, most notably, Zumper customers have the unique ability to freely share their Matterport content on any platform to advertise their property.
Listings with 3D and virtual tours now generate 300% more engagement and 10x more clicks than properties with standard images. Without a doubt, virtual tours have quickly become integral to the future of renting.
Experience a Matterport 3D virtual tour on Zumper here: /apartment-buildings/p16936/club-at-copperleaf-by-cortland-houston-tx
For property owners interested in utilizing all the benefits of this new partnership, please visit https://signup.zumper.com/matterport.
For renters, start your apartment search today and take advantage of these new features and virtual capabilities to find your next home.
*The survey was sent to renters and property owners from 8/7/2020 to 8/10/2020 and received over 2,000 responses.
**Virtual tours include 3D dollhouses, floor plan, and measurement mode
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