As more renters shift to remote and hybrid work, their housing needs are evolving. Flexibility, affordability, and the ability to earn supplemental income have become top priorities—without sacrificing comfort and stability.
To help long-term property managers meet these evolving expectations, Zumper partnered with Airbnb in fall 2024 to introduce Airbnb-friendly Apartments to our marketplace.
For this case study, we highlighted Airbnb-friendly Apartments across the Zumper marketplace and monitored their performance for impressions, leads, and leases. The results were clear: marketing “Airbnb-friendly” drives more high-intent prospects to apartment communities on Zumper.
What is the Airbnb-friendly Apartments Program?
The Airbnb-friendly Apartments program empowers residents with greater flexibility and affordability by allowing them to earn extra money from hosting their apartments part-time on Airbnb. Participating communities also gain visibility and control over stays at their communities, ensuring a win-win for residents and property operators alike.
To bring this offering to life, we merchandised Airbnb-friendly communities on the Zumper marketplace with dedicated badges, filters, and feature cards on listing detail pages that explained the program’s benefits to prospective renters.
The Scope of the Study
To measure the success of Airbnb-friendly Apartments on Zumper, we partnered with Camden Property Trust and Equity Residential to evaluate their communities’ performance compared to similar, non-Airbnb-friendly Apartments on Zumper’s marketplace.
The Results
Airbnb-friendly communities didn’t just perform well—they outperformed against their comparables.These communities showed material uplift over their comparables in every lead-quality metric, such as:
- 1.5X more search impressions1
- 88% more property views1
- 64% more high-quality leads1
- 46% of all leads to Airbnb-friendly communities were classified as high-quality1
Why It Matters
The Airbnb-friendly program drives real value for property managers and renters alike. As Camden’s Vice President of Business Services, Linda Willey shares, the impact goes beyond operations and into meaningful outcomes.
“The Airbnb-friendly program is a benefit to Camden and our residents. Not only does it allow Camden to have more control and transparency over the Airbnb activity at our communities, the program also allows our residents the opportunity to earn additional income. And being Airbnb-friendly attracts new residents who are looking to list their apartment home part-time on Airbnb.”
To validate this, we explored how the Airbnb-friendly program’s impact played out in real terms. The results speak for themselves.
Camden and Equity, both long-time Zumper customers, enrolled in the Airbnb-friendly Apartments merchandising experience on Zumper’s marketplace in late 2024. In their first two full quarters, both firms saw clear increases in leads and leasing conversions year-over-year.
- Camden Property Trust
- 172% more leases delivered1
- 143% more unique renter leads delivered1
- 172% more leases delivered1
- Equity Residential
- 182% more leases delivered1
- 342% more unique renter leads delivered1
- 182% more leases delivered1
What’s Next for Airbnb-friendly on Zumper?
Following the success of this study, the momentum is growing. Zumper is continuing to evangelize the program’s benefits through a marketplace experience that highlights Airbnb-friendly communities, supported by promotional incentives and ongoing merchandising optimizations
- 150% increase in the number of management companies participating in the Airbnb-friendly Apartments program on Zumper since the initial measurement period1
- Continued investment in merchandising, including:
- Renter-targeted promotions
- Direct links to Airbnb-friendly communities’ listings on Airbnb
- Awareness campaigns through targeted email
- Renter-targeted promotions
Download the Case Study
The full case study and detailed methodology are available to download using the button below.
To learn more about advertising Airbnb-friendly Apartments on Zumper, contact us here.
Source:
- Zumper’s Airbnb-friendly Apartments case study, December 2024 – February 2025.
About Zumper:
Zumper makes renting a home as easy as booking a hotel. With over 900 million all time visits to its web, iOS & Android products, Zumper is a leading marketplace in residential rentals. Using AI-first technologies and rapid product innovation, Zumper helps both renters & landlords navigate the leasing journey with ease. Contact press@zumper.com for more information.
About Airbnb:
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. Contact press@airbnb.com for more information.
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